77com Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 77com ("77com", "we", "us", "our") collects, processes, stores and protects the personal data of individuals ("you", "Player", "User") who register for and use the 77com online gaming and sports betting platform, accessible at 77com.net and all associated subdomains and mobile interfaces.

77com is committed to handling your personal data responsibly, transparently and in accordance with applicable data protection principles. By registering an account on the 77com platform, you confirm that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein.

This Policy should be read alongside the 77com Terms & Conditions and the Responsible Gaming Policy, both of which are incorporated by reference. Defined terms used but not defined in this Policy have the meanings given in the Terms & Conditions.

2. Data Controller

For the purposes of this Policy, 77com acts as the data controller in respect of all personal data collected through the 77com platform. As data controller, 77com determines the purposes and means of processing your personal data and is responsible for ensuring that processing is carried out lawfully, fairly and transparently.

If you have any questions or concerns regarding the processing of your personal data by 77com, you may contact our support team using the contact information set out in Section 14 of this Policy.

3. Data We Collect

3.1 Registration Data

When you create a 77com account, we collect the personal information you provide during the registration process. This includes:

• Full legal name;
• Date of birth (for age verification purposes);
• Pakistani mobile phone number;
• Email address;
• Residential address;
• Preferred username and account password (stored in encrypted, hashed form).

3.2 Identity Verification (KYC) Data

As part of our Know Your Customer obligations, 77com may collect additional identity verification documents from registered players, including:

• Copies of government-issued photo identification (CNIC);
• Proof of address documentation;
• Source of funds documentation where required for high-value transactions.

3.3 Financial Data

77com collects information related to your financial transactions on the platform, including deposit and withdrawal records, payment method details (such as JazzCash account identifiers, Easypaisa account details or bank account numbers for HBL, UBL, Meezan Bank or Bank Alfalah transfers), transaction amounts denominated in PKR and transaction timestamps. 77com does not store full payment card numbers on its servers.

3.4 Usage and Activity Data

77com automatically collects data about your interactions with the platform, including:

• Login timestamps and IP addresses;
• Device type, operating system and browser information;
• Pages visited and features accessed on 77com;
• Game play history, bet records, wager amounts and game session duration;
• Bonus claims, promotions used and loyalty activity.

3.5 Communications Data

When you contact 77com support, submit a complaint or respond to a 77com communication, we retain records of that correspondence including the content, date, time and channel of communication.

4. How We Use Your Data

77com uses the personal data we collect for the following purposes:

• Account Administration: Creating, maintaining and securing your 77com account; authenticating your identity at login; processing deposits and withdrawals.
• Service Delivery: Providing access to sports betting markets (including PSL cricket, UFC, football), casino games, slot games and arcade titles available on 77com.
• Identity & Age Verification: Confirming you meet the minimum age requirement of 18 years and that your identity matches the registration information provided.
• Financial Processing: Processing PKR deposits and withdrawals via JazzCash, Easypaisa and bank transfer; maintaining accurate transaction records; detecting and preventing financial fraud.
• Regulatory Compliance: Fulfilling anti-money laundering (AML) obligations; responding to lawful requests from competent authorities.
• Responsible Gaming: Monitoring gaming patterns to identify potential indicators of problem gambling; administering self-exclusion and account restriction requests.
• Platform Security: Detecting and preventing fraud, collusion, bonus abuse, multiple account registrations and other prohibited conduct.
• Customer Support: Responding to enquiries, resolving disputes and managing complaints submitted through 77com support channels.
• Marketing Communications: Sending promotional offers, bonus notifications and platform updates to players who have consented to receive such communications. You may opt out at any time.
• Platform Improvement: Analysing aggregate usage data to improve the 77com platform, personalise content and optimise the player experience.

5. Legal Basis for Processing

77com processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to fulfil the contract between 77com and you as a registered player, including account management and transaction processing.
• Legitimate Interests: Processing necessary for 77com's legitimate business interests, including fraud prevention, platform security and service improvement, where those interests are not overridden by your privacy rights.
• Legal Obligation: Processing required to comply with applicable legal and regulatory obligations, including AML and KYC requirements.
• Consent: Processing for marketing communications and non-essential cookies, where you have given explicit consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Data Sharing & Third Parties

6.1 Who We Share Data With

77com does not sell your personal data to third parties. We may share your data with the following categories of third-party recipients where necessary:

• Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank and Bank Alfalah, for the purpose of processing your deposits and withdrawals;
• Game Software Providers: Licensed gaming software providers whose games are available on the 77com platform, to the extent necessary for game delivery and fairness auditing;
• Identity Verification Services: Third-party KYC and identity verification providers engaged to assist with age and identity checks;
• IT and Hosting Providers: Cloud hosting and infrastructure providers who store and process data on behalf of 77com under contractual data processing agreements;
• Regulatory and Law Enforcement Authorities: Where required by applicable law, court order or legitimate regulatory request.

6.2 Third-Party Data Processors

Where 77com engages third-party processors, we require them to process personal data only on our documented instructions and to implement appropriate technical and organisational security measures. Third-party processors are not permitted to use player data for their own purposes.

7. Cookies & Tracking Technologies

77com uses cookies and similar tracking technologies on its platform to support the following functions:

• Strictly Necessary Cookies: Essential for platform operation, including maintaining your login session and remembering your preferences. These cannot be disabled.
• Analytics Cookies: Used to collect aggregate data about how players interact with the 77com platform, enabling us to identify areas for improvement. These are only placed with your consent.
• Marketing Cookies: Used to deliver personalised promotional content and measure the effectiveness of 77com marketing campaigns. These require your explicit consent.

You can manage your cookie preferences at any time through your browser settings. Please note that disabling strictly necessary cookies may impair the functionality of the 77com platform.

8. Data Retention

77com retains your personal data for as long as your account is active and for a reasonable period thereafter to satisfy our legal, regulatory and business obligations. Specific retention periods are as follows:

• Account and registration data is retained for the duration of the account relationship and for a minimum of five (5) years following account closure;
• Financial transaction records are retained for a minimum of five (5) years in compliance with AML obligations;
• KYC documentation is retained for a minimum of five (5) years following the completion of the business relationship;
• Customer support correspondence is retained for three (3) years following the resolution of the relevant matter;
• Marketing data is retained until you withdraw consent or request deletion.

Where personal data is no longer required for the purposes for which it was collected and no legal obligation requires its continued retention, 77com will securely delete or anonymise it.

9. Your Privacy Rights

Subject to applicable law, you have the following rights in respect of your personal data held by 77com:

• Right of Access: You may request a copy of the personal data 77com holds about you.
• Right to Rectification: You may request that inaccurate or incomplete personal data be corrected.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
• Right to Restriction: You may request that 77com restrict the processing of your personal data in certain circumstances.
• Right to Object: You may object to the processing of your personal data for direct marketing purposes at any time.
• Right to Data Portability: Where technically feasible and legally applicable, you may request your personal data in a structured, machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting prior processing.

To exercise any of the above rights, please contact 77com support using the details in Section 14. 77com will respond to verified requests within a reasonable timeframe, and in any event within 30 days of receipt.

10. Security Measures

77com implements appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, accidental loss or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the 77com platform;
• Encryption of sensitive data fields, including passwords, at rest using industry-standard hashing algorithms;
• Multi-factor authentication for administrative access to 77com systems;
• Role-based access controls restricting employee access to personal data to those with a legitimate operational need;
• Regular security assessments and penetration testing of the 77com platform infrastructure;
• Incident response procedures for detecting, reporting and addressing personal data breaches.

While 77com takes robust measures to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your 77com account credentials.

11. Children's Privacy

The 77com platform is strictly intended for adults aged 18 years and older. 77com does not knowingly collect personal data from individuals under the age of 18. If 77com becomes aware that personal data has been collected from a minor, that data will be deleted promptly and the associated account will be closed. If you believe a minor has registered on the 77com platform, please contact us immediately using the details in Section 14.

12. International Data Transfers

Some of the third-party processors and service providers used by 77com may be located in jurisdictions outside Pakistan. Where personal data is transferred internationally, 77com takes steps to ensure that appropriate safeguards are in place to protect your data, including contractual data processing agreements that require recipients to maintain data protection standards consistent with those applied by 77com.

13. Policy Updates

77com reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, operational requirements or applicable law. Where changes are material, 77com will publish the updated Policy on the platform with a revised effective date and, where appropriate, notify registered players by email or in-platform notification.

Your continued use of the 77com platform following the publication of an updated Policy constitutes your acceptance of the revised terms. We encourage you to review this Policy periodically.

14. Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data by 77com, please contact our support team. Our team is available in English around the clock.

Email: [email protected]

For matters relating to responsible gaming, please visit our Responsible Gaming page. For the full terms governing your use of the 77com platform, please refer to our Terms & Conditions.